Over 100 Years Bringing You the Finest Eyewear

Fluegge Optical delivers extraordinary customer service combined with Wisconsin’s only full-service, on-site lab, manufacturing all lens types including glass. That means if you are in need of immediate service, we can make nearly any lens right here while you wait, regardless of power.

Yes! They are still available!

We now have a limited amount of Executive Trifocals available too!

About Us
Our Location

Insurance Update Effective March 1, 2023

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We are Wisconsin’s largest independent eyewear store, selling all types of quality eyewear.

Our core business is manufacturing lenses and fitting eyewear the proper way. We do not provide eye exams or fit contact lenses. If you have shopped around for a certain style or fit and haven’t found it, you are guaranteed to find it here or we may be able to order it for you.

Our Brands

About Us

Not a big box retailer, but an out-of-the-box optical provider.

Our full-service, digital facility is fully capable of providing you with the newest technology in lens designs.

The technology in the back room at Fluegge Optical complements Wisconsin’s largest selection of eyewear in the showroom, with over 4,000 current frames displayed for you to try and to buy. We offer eyewear models that cover name brands, higher quality, the hottest fashion, and the not-to-be-forgotten “retro vintage frames.” We also provide shooting/archery glasses, low vision aids, sports specs for a wide range of active sports.

Learn More About Our Services

“Best customer service I have ever experienced from any type of business – outstanding!”

-Rick Bachman

Searching for Executive Bifocals? We can help!

Executive bifocal lenses, sometimes called Ben Franklin lenses, are full-width bifocals, which gives the wearer a larger reading field of view. Executive lenses are also ideal for patients with macular degeneration. Many find them to be the best for getting the most for reading!

Learn More About Executive Bifocals