Over 100 Years Bringing You the Finest Eyewear

Fluegge Optical delivers extraordinary customer service combined with Wisconsin’s only full-service, on-site lab, manufacturing all lens types including glass. That means if you are in need of immediate service, we can make nearly any lens right here while you wait, regardless of power.

About Us
Our Location

Insurance Update Effective March 1, 2023

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We are Wisconsin’s largest independent eyewear store, selling all types of quality eyewear.

Our core business is manufacturing lenses and fitting eyewear the proper way. We do not provide eye exams or fit contact lenses. If you have shopped around for a certain style or fit and haven’t found it, you are guaranteed to find it here or we may be able to order it for you.

Our Brands

About Us

Not a big box retailer, but an out-of-the-box optical provider.

Our full-service, digital facility is fully capable of providing you with the newest technology in lens designs.

The technology in the back room at Fluegge Optical complements Wisconsin’s largest selection of eyewear in the showroom, with over 4,000 current frames displayed for you to try and to buy. We offer eyewear models that cover name brands, higher quality, the hottest fashion, and the not-to-be-forgotten “retro vintage frames.” We also provide shooting/archery glasses, low vision aids, sports specs for a wide range of active sports.

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“Best customer service I have ever experienced from any type of business – outstanding!”

-Rick Bachman

Got a dive adventure on the calendar? We can help!

We have been creating custom prescription dive masks for adults and children for decades and pride ourselves in taking on even the most unique challenges to help divers and snorkelers get the best underwater visual experience possible.

Learn More About Prescription Dive Masks